Rob was invited to the London Eye by the Mayor of London, Ken Livingstone while he was in the city starring in the stage production of A Few Good Men. He served as a Goodwill Ambassador to promote tourism after the terrorist attacks on July 7, 2005.

The London Eye was a Millennium project, and is more correctly known as the British Airways London Eye since it was sponsored by them (when you go on the Eye you actually "take a flight").

It was originally intended to remain in place for one year (to mark the Millennium) before being dismantled, but has proved such a resounding success with both tourists and London residents that it remains in position today.  There are no plans to remove it and it has become a well-known London landmark, visible from all over the capital.



Rob and Mayor Ken Livingstone

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COMMUTERS COAXED TO LONDON SIGHTS
BBC.com.uk
September 19, 2005

A major drive to get Londoners to spend more money in the city following the July 7th bombings has been launched. Discounts at 50 venues like the London Eye and West End shows will be offered to anyone showing a bus or Tube ticket.

Llamas from the London Zoo and Hollywood star Rob Lowe, currently starring in the West End version of A Few Good Men, were among those at the launch at the London Eye on Monday.

Lowe was invited to join the drive by the Mayor of London, Ken Livingstone and he said the British capital needed to recover from the July attacks in the same way that New York had done after the September 11, 2001 terrorist atrocities. The U.S. actor has taken time out from his play to help lure tourists back to London.

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These photographs were taken of Rob at the London Eye.































THANKS, ROB!

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